Considering FindLaw? Here's how FirmFront differs.
FindLaw has been selling attorney websites longer than almost anyone, usually bundled with its well-known directory. The directory can genuinely send cases in some markets — the question worth asking is what the website portion of the bundle actually costs, and who owns it when you leave. Here's the structural comparison.
A typical FindLaw engagement runs $1,500–$3,000/month. FirmFront is $699/month flat — three months, then month to month, and your domain stays yours either way.
FindLaw (Internet Brands) sells attorney websites bundled with directory listings; typical packages combine the two into one recurring fee.
How we differ
Different business models
A typical FindLaw package bundles the website with directory placements in one recurring fee, which makes the website's standalone cost hard to see. FirmFront sells exactly one thing — your website — and works fine alongside any directory listing you choose to keep.
What the price buys
In a typical bundle, part of your fee is the directory and part is the site — the split is rarely itemized. FirmFront is $699/month, itemized by definition: design, hosting, SSL, technical SEO, edits, 24/7 intake chat, and a monthly measured report. The only other thing you need is a domain you own.
Contracts and ownership
Typical FindLaw website agreements have historically not transferred site content ownership on exit, and multi-year terms are common — check your contract's ownership clause. On FirmFront the commitment is three months, then month to month, and your domain is yours from day one, whether you stay or go.
How changes happen
Updates on a typical vendor-managed site go through the vendor. On FirmFront, you edit the text and photos on your site yourself, or describe a change in plain English and see it applied in minutes.
Side by side
- FirmFront: included.Typical FindLaw: not included.Flat monthly price ($699)
- FirmFront: included.Typical FindLaw: not included.Three-month commitment, then month to month
- FirmFront: included.Typical FindLaw: not included.Edit the text and photos on your site yourself, any time
- FirmFront: included.Typical FindLaw: not included.AI edits: type a change in plain English
- FirmFront: included.Typical FindLaw: not included.24/7 intake chat that captures leads while you sleep
- FirmFront: included.Typical FindLaw: not included.Your domain stays yours
- FirmFront: included.Typical FindLaw: included.Monthly traffic & lead reports
- FirmFront: included.Typical FindLaw: included.Hosting, SSL, and technical SEO included
"Typical" reflects commonly published terms for FindLaw plans — your specific agreement may differ; check your contract.
Contract terms worth reading twice
- Typical FindLaw website agreements have historically not transferred site content ownership on exit — check your contract's ownership clause.
- Typical packages bundle the website with directory placements, making the website's standalone cost hard to see.
- Multi-year terms are common in typical agreements.
When FindLaw might still be the right call
FindLaw's directory can genuinely send cases in some markets — some firms keep the directory listing and move only the website. FirmFront replaces the website piece: your domain stays yours, at one $699/mo price.
See the difference on your own site
Run the free report — every number measured live, nothing invented. Your domain stays yours whether you stay or go.
Last updated 2026-07-20. FirmFront is not affiliated with FindLaw.