How much should a law firm website cost in 2026?

The four pricing tiers

DIY builders (Wix, Squarespace — roughly $20–$50/mo): cheapest cash outlay, but you build it, you write it, and legal-specific SEO (LegalService schema, practice-area architecture, local landing pages) is on you.

Template services ($100–$500/mo): a legal-specific template with your details. Quality varies enormously — the tell is whether pages are genuinely written for your firm or mail-merged.

Flat-fee professional builds ($400–$800/mo, FirmFront sits here at $699): a complete custom-content site with hosting, SSL, technical SEO and edits included, typically on a short initial commitment and then month to month.

Full-service agencies ($1,500–$5,000+/mo typical): the website is bundled with ad management and marketing retainers, usually on annual contracts. The website itself is rarely the expensive part — the retainer is.

The contract terms that cost more than the price

Who owns the content? Typical agreements from some legacy vendors have not transferred site content on exit — meaning you rebuild from zero when you leave. Ask for the ownership clause in writing.

How long is the term? Annual and multi-year terms are common at the agency tier. A vendor confident in its product doesn't need to lock you in.

What does an edit cost? If changing your phone number means emailing an account manager, budget for the delay, not just the dollars.

A fair test before you sign anything

Run any vendor's own website — and the sites they've built — through an independent audit (our free grader at firmfront.co works on any site). Check: does every page have LegalService structured data? Does it load in under 2.5 seconds on mobile? Is there a real practice-area page per service, per city where the firm has offices? If a vendor can't pass the basics on their own product, the retainer isn't buying craftsmanship.